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Thursday 01 July, 2010

New MBT Shoes Give A Leg Up

by MBT Shoes Sale | 1 comments

The surging popularity of toning shoes gives the Canton-based athletic goods company a chance to reclaim its status as a favorite in the women’s fitness segment Mbt Walking Shoes, dusting off memories of the brand’s 1980s heyday when it cashed in on the just-emerging aerobics craze.

This is a solution where they integrate their workout into their everyday life. Mbt Shoes designer Bill McInnis, a former NASA engineer, designed the sneakers based on the same principles of balancing balls used in workout routines.

The line was inspired by consumer research that indicated women want to remain fit but don’t have time to work out, Ley said. Skechers Shape Ups expects to see sales of five million of its EasyTone shoes in the U.S. and up to 10 million in foreign markets this year, said Katrin Ley, Reebok’s vice president of women’s strategy.

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